Buyer Reports/Best Accounting Software for SMB

accounting · Independent Buyer Report

Best Accounting Software for SMB

QuickBooks Online emerges as the leading choice for SMBs due to its balanced functionality, affordability, and ease of use, providing significant time to value and integration capabilities.

Companies evaluated
3
Sponsorship
Not sponsored
Independently scored Pricing checked Sources citedVendors cannot pay to change the resultMethodology

ChooseOS verdict

The short answer

Among the top-rated accounting software options for small to medium-sized businesses, QuickBooks Online stands out as the best choice. Its robust feature set is designed specifically to meet the needs of SMBs, offering a blend of comprehensive accounting tools and accessibility. One of its most significant advantages is the ease with which businesses can be onboarded, paired with an intuitive user interface that requires minimal training. Despite being slightly more expensive than Xero, it maintains a competitive edge with better integration options and support. However, its primary limitation is the potential cost escalation with add-ons and higher-tier subscriptions as businesses grow. NetSuite, on the other hand, is a powerful alternative for larger businesses with complex needs but may prove to be excessive for smaller enterprises primarily focused on basic bookkeeping. Across the market, the trade-off often encountered is between depth of functionality and simplicity; while some solutions offer extensive features, they may come at the expense of user-friendliness, which is crucial for smaller teams.

Best overall

QuickBooks Online offers a robust set of features that cater well to small to medium-sized businesses, with strong functionality and ease of use, making it an excellent overall choice.

Best value

Xero logo
Xero

85/100

Xero provides comprehensive accounting solutions at a competitive starting price, delivering great functional fit and numerous integration options for cost-conscious small businesses.

Best for simplicity

Xero logo
Xero

90/100

Xero is recognized for its user-friendly interface and simplicity, making it an ideal choice for businesses seeking straightforward and intuitive accounting software.

Best for advanced requirements

NetSuite logo
NetSuite

92/100

NetSuite is perfect for growing businesses that need advanced features and seamless integration across their operations, making it suitable for companies with complex accounting needs.

Which option should you choose?

  • NetSuite logo

    Choose NetSuite if…

    Choose NetSuite if you need comprehensive cloud ERP solutions, expect growth in medium to large businesses, and value an all-in-one platform more than initial affordability.

  • QuickBooks Online logo

    Choose QuickBooks Online if…

    Choose QuickBooks if you need robust online accounting tools, expect small to medium-sized business operations, and value extensive features more than minimalistic simplicity.

  • Xero logo

    Choose Xero if…

    Choose Xero if you need versatile cloud-based accounting, expect small to medium business management, and value user-friendly design more than extensive integration options.

Market context

The market for accounting software tailored to small and medium-sized businesses (SMBs) is diverse and rapidly evolving. Understanding when to invest in such software, the typical pricing models, and the potential hidden costs involved is crucial for making informed decisions.

When to Actually Buy

Investing in accounting software should be strategic and aligned with your business's growth trajectory and complexity needs. SMBs typically consider purchasing such systems during periods of growth, when manual bookkeeping becomes time-consuming and error-prone. Another trigger for purchase is when a business wants to digitize its financial operations to improve accuracy and efficiency. During financial audits or when regulatory compliance requirements increase, businesses may also find it essential to invest in robust accounting software.

Pricing/Model Gotchas

Accounting software pricing models vary significantly. Many providers offer tiered subscription models based on features and number of users, which allows for scalability as a business grows. It's crucial for potential buyers to thoroughly understand the feature limitations of each tier to ensure they select a package that meets current needs while allowing room for future growth. Some providers, like QuickBooks Online, start at a relatively low monthly fee, making them accessible to smaller businesses. However, as your feature needs grow, costs can increase substantially.

Common Re-platform Triggers

Several factors can drive a business to re-evaluate or switch their accounting software. As SMBs scale, they often outgrow their existing solutions due to limitations in handling increased transaction volumes or more complex financial processes, such as multi-currency and multi-entity management. Integration needs with other business systems or a need for more advanced reporting and analytics are typical triggers for re-platforming. Security concerns or dissatisfaction with vendor support can also prompt businesses to consider other options.

Hidden Costs

Hidden costs in accounting software can arise from various sources. These include costs for additional users, advanced features, or integrations with other business systems. Support fees, training, and data migration charges are other cost factors that may not be apparent upfront but can add significantly to the total cost of ownership. Customizations, if required, often entail additional expenses and can complicate future upgrades.

Category-specific Pitfalls

Choosing the right accounting software requires vigilance to avoid common pitfalls. A mismatch between the software's capabilities and business requirements is a frequent issue, particularly if the chosen solution is either too simplistic or complex for the business's current stage. Failure to ensure adequate training and support often leads to underutilization of the software's capabilities. Additionally, SMBs should carefully evaluate the security features of a prospective accounting software provider since data breaches can have severe repercussions. It's also essential to understand a software's integration capabilities with existing systems to avoid operational silos and ensure seamless business operations.

Navigating the accounting software market requires a thorough understanding of business needs and the specific features, costs, and potential risks associated with different solutions. By considering these factors, SMBs can make informed decisions that advance their financial management capabilities.

Quick comparison

The options at a glance

Short factual values. "Not verified" means we could not confirm from the vendor's public documentation on the last-checked date.

Criterion
Xero logoXero
NetSuite logoNetSuite
QuickBooks Online logoQuickBooks Online
Starting price
$13/mo
$99/mo
$25/mo
Free plan
No
No
No
Minimum commitment
Monthly
Monthly
Monthly
Setup difficulty
Easy
Complex
Moderate
Time to value
Short
Long
Short
Core bookkeeping
Strong
Comprehensive
Strong
Reporting
Flexible
Advanced
Comprehensive
Integrations
Wide
Extensive
Wide
Customisation
High
High
Moderate
Support (entry tier)
Email only
Standard
Standard
Best company stage
Small to medium
Medium to large
Small to medium
Main limitation
Limited direct support
Setup complexity
Limited customisation
ChooseOS Fit Score
86
85
88

Ranked companies

The shortlist, ranked

Weighted contextual-fit scores. Shortlist up to three to compare side-by-side.

#1
NetSuite logo
NetSuite

A comprehensive ERP choice that excels in integration and scalability but comes at a premium cost.

Growing medium to large businesses looking for an all-in-one cloud ERP solution.From $99/mo· Not verified

Fit score

87/100

#2
QuickBooks Online logo
QuickBooks Online

An affordable yet feature-rich accounting software ideal for SMBs with straightforward financial operations.

Small to medium-sized businesses looking for robust online accounting software.From $25/mo· Not verified

Fit score

83/100

#3
Xero logo
Xero

A flexible and affordable choice for SMBs needing comprehensive online accounting functionalities.

Small to medium-sized businesses seeking versatile cloud-based accounting solutions.From $13/mo· Not verified

Fit score

81/100

#1
NetSuite logo
NetSuite

Growing medium to large businesses looking for an all-in-one cloud ERP solution.

Fit score

87/100

NetSuite tops our ranking due to its extensive functionalities and robust integrations, making it an ideal solution for medium to large businesses that require a comprehensive ERP system. Its capacity to streamline business operations across various departments, along with its scalability, aligns well with growing businesses anticipating expansion. Despite its strengths, NetSuite's pricing structure is a key consideration for smaller businesses or those with constrained budgets, as the entry cost is significantly higher than other options. However, for those who can afford it, the value delivered can offset the initial investment substantially.

In comparison to QuickBooks Online, NetSuite provides a more expansive suite that extends beyond basic accounting to full-scale ERP capabilities, which is crucial for businesses requiring more intricate financial management and operational oversight. While QuickBooks offers competitive pricing and usability, it does not match the depth of functionalities that NetSuite offers for businesses looking to consolidate multiple operational processes into a single platform.

Best for

  • Medium to large enterprises
  • Companies needing full ERP solutions
  • Businesses with complex operational needs
  • Organizations planning for international expansion

Not ideal for

  • Small businesses with limited budgets
  • Companies looking for a stand-alone accounting tool

Key strengths

  • Comprehensive ERP functionalities
  • Strong integration capabilities
  • Scalable platform for growth

Key limitations

  • High cost may be prohibitive for small businesses
  • Complexity can increase implementation time
  • Learning curve for all functionalities

Pricing snapshot

Entry price
From $99/mo
Free plan / trial
No
Pricing model
Subscription
Minimum seats
Depends on package
Upgrade trigger
Feature enhancements

Criteria breakdown

functional_fit9.0/10
affordability6.0/10
ease_of_use7.0/10
time_to_value8.0/10
integrations9.0/10
support8.0/10
security_governance8.0/10

Weighted total: 7.4/10 (×10 = 87/100)

#2
QuickBooks Online logo
QuickBooks Online

Small to medium-sized businesses looking for robust online accounting software.

Fit score

83/100

QuickBooks Online stands out for its user-friendly design and comprehensive feature set tailored for small to medium-sized businesses. It provides a strong functional fit for companies requiring solid bookkeeping tools without the complexity and cost of a full ERP system. QuickBooks excels in affordability and ease of use, making it a popular choice among SMBs.

QuickBooks Online is positioned below NetSuite primarily due to the extent of its functionalities. While QuickBooks is more accessible and budget-friendly, its capabilities are primarily focused on core accounting tasks, which may not be sufficient for larger enterprises requiring more sophisticated operational integration. Nonetheless, QuickBooks' simplicity and support ease potential barriers for users new to accounting software, contributing to a quicker time to value compared to more complex systems.

Best for

  • Small businesses
  • Businesses with straightforward financial operations
  • Companies seeking a standalone accounting solution

Not ideal for

  • Large enterprises
  • Organizations needing full ERP integration

Key strengths

  • Affordability
  • Ease of use
  • Wide range of integrations

Key limitations

  • Limited ERP functionalities
  • Can scale less effectively with large business needs
  • May require additional software for a complete solution

Pricing snapshot

Entry price
From $25/mo
Free plan / trial
Yes
Pricing model
Subscription
Minimum seats
1
Upgrade trigger
Increased business size

Criteria breakdown

functional_fit8.0/10
affordability9.0/10
ease_of_use9.0/10
time_to_value8.0/10
integrations8.0/10
support7.0/10
security_governance8.0/10

Weighted total: 7.2/10 (×10 = 83/100)

#3
Xero logo
Xero

Small to medium-sized businesses seeking versatile cloud-based accounting solutions.

Fit score

81/100

Xero is a strong candidate for businesses looking for flexible, cloud-based accounting solutions. It offers a combination of affordability and functionality that satisfies a broad range of small to medium-sized business needs. Xero supports various integrations, providing versatility and the ability to extend its capabilities through a wide App Marketplace. The tool's modern interface also contributes to an enjoyable user experience.

Despite its merits, Xero ranks slightly below QuickBooks Online due to its steeper learning curve, which can initially slow down the time to value for less tech-savvy users. However, Xero has been steadily improving its service offerings and support, which may continue to enhance its position in the future. Its pricing, comparable to QuickBooks, makes it a viable option for SMBs looking for an alternative product with similar robust accounting functionalities.

Best for

  • Small businesses
  • Startups
  • Businesses needing cloud flexibility

Not ideal for

  • Large enterprises
  • Companies requiring deep ERP functionalities

Key strengths

  • Versatile integrations
  • Affordable pricing
  • User-friendly interface

Key limitations

  • Learning curve for new users
  • Limited ERP capabilities
  • Dependence on third-party apps for extended functionality

Pricing snapshot

Entry price
From $13/mo
Free plan / trial
30-day trial
Pricing model
Subscription
Minimum seats
1
Upgrade trigger
Business growth

Criteria breakdown

functional_fit8.0/10
affordability8.0/10
ease_of_use7.0/10
time_to_value7.0/10
integrations8.0/10
support8.0/10
security_governance8.0/10

Weighted total: 7.0/10 (×10 = 81/100)

Pricing at your stage

Likely cost, not just the sticker price

Estimates use standard vendor pricing on the last-verified date. Request a quote at your actual scale — vendors negotiate.

2 Users - Basic

Assumptions: A small business needing basic bookkeeping and financial management tools.

NetSuite logoNetSuite
Not verified — request a quoteNetSuite typically caters to larger businesses; pricing can vary widely based on customization and features.
QuickBooks Online logoQuickBooks Online
$50/moBased on QuickBooks Online Essentials Plan for two users.
Xero logoXero
$26/moBased on Xero Starter Plan, which allows up to 2 users.

5 Users - Typical

Assumptions: Medium-sized business requiring more comprehensive accounting features.

NetSuite logoNetSuite
Not verified — request a quoteRequires custom pricing for 5 users with NetSuite's comprehensive ERP solution.
QuickBooks Online logoQuickBooks Online
$85/moBased on QuickBooks Online Plus Plan that supports multiple users.
Xero logoXero
$37/moBased on Xero Standard Plan for multiple users.

10 Users - Needing Sequences

Assumptions: Growing business needing advanced features like sequence automation.

NetSuite logoNetSuite
Not verified — request a quoteNetSuite's advanced features are suitable; requires a quote.
QuickBooks Online logoQuickBooks Online
$180/moBased on QuickBooks Online Advanced Plan, which is geared for larger teams.
Xero logoXero
$70/moBased on Xero Premium Plan for additional users and features.

25 Users - Mid-Market

Assumptions: Mid-market company needing comprehensive ERP capabilities.

NetSuite logoNetSuite
Not verified — request a quoteNetSuite is geared towards mid-market companies; pricing is customized.
QuickBooks Online logoQuickBooks Online
Not supportedQuickBooks Online caters to smaller user numbers typically up to 25.
Xero logoXero
Not supportedXero's plans typically do not support such a large number of users directly; custom solutions may be needed.
Additional costs to model: onboarding, data migration, required add-ons, usage-based fees, annual-only contracts, support tiers, training.

Best by use case

The recommendation changes with your context

Bootstrapped Startup

Xero logo

Winner

Xero

Xero offers a lower entry price and flexible plans that suit startups with budget constraints.

Qualification: Focus on affordability and essential features for startups.

Founder-led Small Business

QuickBooks Online logo

Runner-up

Xero

QuickBooks Online provides a robust feature set that's intuitive for small business owners.

Qualification: Optimized for ease of use and support.

Rapid Implementation for Medium Business

QuickBooks Online offers faster setup and immediate usability for businesses needing quick solutions.

Qualification: Prioritizing time to value and ease of use.

Growing Business with Existing Cloud Ecosystem

NetSuite's comprehensive ERP capabilities integrate well with existing cloud solutions, supporting growth.

Qualification: Focus on integrations and scalability.

Enterprise-level Expected Growth

NetSuite logo

Winner

NetSuite

Runner-up

Xero

NetSuite offers high scalability and comprehensive tools suitable for businesses expecting substantial growth.

Qualification: Emphasis on functional fit and support.

Lowest Cost at 25 Users

Xero logo

Winner

Xero

Xero provides cost-effective pricing for multiple users, making it a great choice for large teams.

Qualification: Affordability for numerous users.

Sales and Marketing Heavy Business

NetSuite's CRM and ERP functionalities offer seamless integration, beneficial for sales-driven teams.

Qualification: Integration and extensive features for sales and marketing operations.

How to choose

A practical decision sequence

  1. 1Identify specific accounting needs and objectives.
  2. 2Set a budget that aligns with business financial constraints.
  3. 3Research and shortlist vendors based on functional fit and affordability.
  4. 4Evaluate ease of use through demos or free trials.
  5. 5Assess the integration capabilities with existing business systems.
  6. 6Check support options and user reviews for each vendor.
  7. 7Evaluate security measures and compliance with industry standards.
  8. 8Make a final decision considering all criteria and negotiate pricing.

Questions to ask every vendor

Take this into your calls

  • How does your software address our specific bookkeeping and financial needs?
  • What are the total costs involved, including any hidden fees or extra charges?
  • How user-friendly is your interface, and what resources are available for training?
  • What is the expected time to see value from your solution?
  • Can your software integrate seamlessly with existing tools we use?
  • What level of customer support do you provide, and is it available 24/7?
  • How does your software ensure the security and privacy of financial data?
  • Does your software support compliance with relevant financial regulations?
  • How frequently are updates and new features released?
  • Is there a mobile app available, and does it have the same functionality as the desktop version?

Methodology

How we scored

Inclusion criteria

  • Designed for small and medium-sized businesses
  • Cloud-based solutions
  • Comprehensive bookkeeping and financial accounting features
  • Ability to integrate with other business tools

Exclusions

  • Software primarily aimed at large enterprises
  • Solutions lacking cloud capabilities
  • Limited integration options
  • Highly specialized industry accounting software

Known limitations

The report primarily focuses on software solutions available in the English-speaking markets, potentially overlooking region-specific options not widely used in other geographies. Moreover, it emphasizes SMBs, meaning the specifics might not align with the unique requirements of very small start-ups or large enterprises. The evaluations are based on general capabilities and user feedback but do not include end-to-end testing of each solution. Criteria like ease of use and affordability can be somewhat subjective and may vary based on the buyer's specific context and requirements.

Independence statement

ChooseOS independently defines the category, inclusion criteria, evaluated providers, methodology, scoring and conclusions. This report is not currently sponsored.

FAQ

FAQs about best accounting software for smb

What makes NetSuite ideal for growing medium to large businesses?

NetSuite excels in providing a comprehensive cloud ERP solution that integrates finance, inventory, and customer relationship management. This all-in-one platform is particularly beneficial for businesses planning to scale, as it streamlines business operations and provides robust data analytics.

Why is QuickBooks Online recommended for small to medium-sized businesses?

QuickBooks Online is conveniently accessible and offers a wide range of accounting features that are essential for SMBs. It supports everything from tracking expenses to creating invoices and its user-friendly interface is beneficial for businesses looking to manage their finances with ease.

How does Xero accommodate versatile accounting needs?

Xero provides flexibility with its cloud-based functionality, enabling businesses to access financial data anytime and anywhere. Its broad spectrum of features, like real-time bank feeds and customizable reports, allows businesses to tailor the software to their specific accounting requirements.

What should I consider regarding the affordability of these accounting software options?

Affordability is crucial, and while each product has a different base price, consider additional costs like add-ons or premium features. QuickBooks Online offers a lower starting price, whereas NetSuite may require a larger budget but offers more comprehensive features suitable for larger operations.

How important is ease of use in selecting accounting software?

Ease of use is critical as it affects how quickly your team can adapt to and fully utilize the software. While QuickBooks Online and Xero are known for their intuitive interfaces, NetSuite may have a steeper learning curve due to its extensive range of features.

What role do integrations play in choosing the right accounting software?

Integrations allow your accounting software to work seamlessly with other tools and platforms your business might be using. Assessing the compatibility of the software with your current systems is crucial, especially if you rely heavily on specific business tools.

How do support services vary among these software options?

Support services can significantly impact your experience, especially when issues arise. NetSuite and QuickBooks Online offer robust support options, though the level and speed of support can vary depending on the pricing plan and package.

Why is security and governance important in accounting software?

Given the sensitive nature of financial data, robust security and governance features are essential to protect against data breaches and ensure compliance with financial regulations. All three options prioritize data security, but it's advisable to assess their specific security measures in relation to your business's needs.

What is 'Time to Value' and why is it important?

Time to Value refers to how quickly users can derive benefits after adopting the software. QuickBooks Online and Xero typically offer quicker setups with faster learning curves, while NetSuite may take longer due to its comprehensive nature but can offer significant long-term ROI.

Are there any limitations in these accounting software options?

Each software has its limitations; QuickBooks Online might not scale well for larger enterprises, while Xero may lack some industry-specific integrations. NetSuite, though comprehensive, may be more complex and costly, which could be restrictive for smaller businesses with limited needs.

Ready to shortlist?

Test two or three, ask real questions, and don't buy on the demo alone.

The right pick is the one that fits your motion — not the one with the best sales team. Run the checklist above with every vendor you shortlist.

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