Zapier vs Make: Independent comparison
The universal integrator vs the visual power tool. Zapier for breadth; Make for complex visual scenarios. This comparison currently favours Zapier in the default buyer context; Make pulls ahead when the buyer prioritises the criteria highlighted below.
Set your context — the verdict adapts
Weighted for product fit and integrations.
Choose Zapier when
Choose Zapier when ops teams matches your buyer, and you value integrations.
Choose Make when
Choose Make when power users matches your buyer, and you value visual builder.
Consider another option when
Neither is ideal when your team needs a category-specific automation tuned to a single vertical workflow — a specialist alternative usually wins on time-to-value.
Best for startups
Make
Weighted for time-to-value and entry price.
Best for mid-market
Zapier
Weighted for product fit and integrations.
Best for enterprise
Zapier
Weighted for flexibility, security and scale.
Fastest implementation
Zapier
Weighted purely for time-to-value.
Lowest entry cost
Make
Weighted purely for verified entry price.
Most flexible
Zapier
Weighted for flexibility and extensibility.
At a glance
Detailed criteria
Core product fit
Weight in this context: 16%Zapier
Score 8/10
Make
Score 7/10
Weighted verified review sentiment for Automation, normalised across seat sizes.
Time to value
Weight in this context: 10%Zapier
Score 8/10
Make
Score 8/10
How quickly a typical team gets to first productive use without paid services.
Entry price
Weight in this context: 10%Zapier
Score 8/10
Make
Score 9/10
Verified public entry pricing: Zapier $20/mo, Make $9/mo.
Total cost of ownership
Weight in this context: 12%Zapier
Score 8/10
Make
Score 9/10
Combined entry price and typical add-ons / services needed at 12 months.
Ease of use
Weight in this context: 10%Zapier
Score 8/10
Make
Score 8/10
Admin and end-user friction based on verified reviews and hands-on notes.
Integrations & ecosystem
Weight in this context: 14%Zapier
Score 6/10
Make
Score 6/10
Breadth of native integrations and marketplace depth.
Flexibility & extensibility
Weight in this context: 14%Zapier
Score 9/10
Make
Score 8/10
APIs, custom objects, and configuration ceiling.
Support
Weight in this context: 7%Zapier
Score 7/10
Make
Score 7/10
Included support channels and verified responsiveness.
Security & compliance
Weight in this context: 7%Zapier
Score 10/10
Make
Score 9/10
Attestations, data residency and admin controls.
Scoring methodology
The contextual result above is a weighted average of criterion scores. Weights change with your selected company size, so the same underlying scores can produce a different winner for a startup than for an enterprise.
| Criterion | Default | In Mid-market |
|---|---|---|
| Core product fit | 16% | 16% |
| Time to value | 14% | 10% |
| Entry price | 12% | 10% |
| Total cost of ownership | 12% | 12% |
| Ease of use | 10% | 10% |
| Integrations & ecosystem | 10% | 14% |
| Flexibility & extensibility | 10% | 14% |
| Support | 8% | 7% |
| Security & compliance | 8% | 7% |
What changed
| Date | Change | Reason | Reviewer |
|---|---|---|---|
| 2026-07-10 | Entry pricing re-verified for Zapier and Make | Quarterly pricing review | ChooseOS analyst desk |
| 2026-05-18 | Scores refreshed against latest verified review corpus | Rolling review refresh | ChooseOS analyst desk |
Independence statement
This comparison was researched independently. Neither Zapier nor Make paid to alter its inclusion, criteria, scores, rankings or verdict.
Official vendor perspectives
Each vendor may publish an equal-format response. Vendor content is labelled and does not influence the independent verdict above.
Zapier's perspective
No official response published. If you represent Zapier, claim your profile to publish one.
Make's perspective
No official response published. If you represent Make, claim your profile to publish one.
FAQ
Frequently asked questions
Which is better overall, Zapier or Make?
There is no universal winner. In this context (company size, priorities and use case above), the weighted verdict favours Zapier, but the contextual verdict cards show where each product wins.
How does Zapier pricing compare to Make?
Full pricing is verified quarterly and shown in the criteria section above. Headline prices rarely reflect total cost of ownership — factor in implementation, add-ons, integrations and support tier when you compare.
Is this comparison paid for by either vendor?
No. Neither Zapier nor Make paid to alter inclusion, criteria, scores or the analyst verdict. Vendors may publish an official perspective in the labelled section above; those do not affect the independent analysis.
How current is this comparison?
Last reviewed 2026-07-10. Pricing was re-verified 2026-07-10. Material changes are added to the public change history.
Can I request a comparison ChooseOS hasn't published?
Buyers can suggest matchups via Contact — buyer signal is what drives our publishing queue. Verified vendors can request head-to-head comparisons directly from their profile.